Friday night 6/24/2022 the podcast ran at 6:30 PM Eastern time on Blog Talk Radio https://www.blogtalkradio.com/wetheaftershow/2022/06/24/chapter-11-episode-5
The Literary Dynamic Duo welcomed author Jon Bassoff, discussing his book, Beneath Cruel Waters for our "Be Our Guest Segment" and for the second half hour, the duo had an in-depth discussion on Author Brands and marketing their brand and their books.
It seems that Bassoff is meant to write thrillers and chillers, and he proved it by reading an excerpt of his book.
On the in depth discussion, the duo shared what it means to have an "author brand" and making sure that your brand, especially if you write multi-genres, fits the genres, and if the genres are way too far apart as opposites go, you create a second brand for the other genre.
A copy of Amy's Bookshelf Reviews of Jon Bassoff's Beneath Cruel Waters:
Genre: Suspense, Thriller
5 Stars
A tantalizing thriller
What a superbly written story in Beneath Cruel Waters by Jon Bassoff. I've read work from Bassoff before, and I enjoyed this book very much. The title brings the reader in, and then Holt and his mysterious, and painful past, lead him back to his home. To where he must resolve the demons between he and his dead mother. Memories, secrets, and a journey of discovery into the mysteries of life. The reader goes along with Holt on his hunt for the truth, and he must decide if that is what he really wants. It is a very well developed plot, and it had so many layers, that it was real. So many questions to be answered. It’s definitely un-put-downable! This is a magnificent story that kept this reader turning the pages. A definite attention grabber, so much I couldn't put it down. Both thrilling and intriguing, all the way to the end. This read is more than just words on a page. Definitely an unpredictable story, my favorite kind! Beneath Cruel Waters is a definite recommendation by Amy's Bookshelf Reviews. I read this book to give my unbiased and honest review. Amy's Bookshelf Reviews recommends that anyone who reads this book, to also write a review.
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Thanks for listening and don't forget to catch us on our next episode, because you never know where the conversation will lead us and our guests. We air EVERY Friday for a whole hour, without interruption. Our weekly podcasts are embedded on our website now, so you can catch up on all of our episodes. (The previous chapters' episodes are also archived on our now). You can also listen to previous episodes on BlogTalk's On Demand, or go to our website, and listen to all the archived shows.
McKensie Stewart and Amy Shannon
For experts "Be our Expert" segment
Guests "Be Our Guest" segment
in-depth discussion (topics)
Write to Reel segment
Literary Censorship segment
Marketing Palooza